In another step to distance itself from the typical money grabbing publishers and developers, CD Projekt Red has further enhanced its standing in the gaming world by announcing that all sixteen of its planned DLC packs for The Witcher 3: Wild Hunt, will be absolutely free. There is no requirement to own the game on a particular platform, or a particular edition. All that is required is for you to own the game at any point you like, and you’ll have access to the content as it’s released.
CD Projekt Red co-founder Marcin Iwiński spoke of the current situation of DLC in the industry, where it is used as a boost in revenue for the main title on launch day, or as a promotional item in shop fronts to entice the customer. “We love games,” he stated. “We love collecting them, playing them, and everything connected to that experience. Every time we reach out for a new release, we expect to be taken care of. We expect support if we encounter any problems, we love updates constantly improving the experience, and we feel really special when we receive free content that gives us more than we initially paid for. It doesn’t have to be huge, it can be an awesome skin for a character or an extra sword, or armour.
“Unfortunately this treatment is quite rare these days. As gamers, we nowadays have to hold on tight to our wallets, as unsurprisingly right after release, lots of tiny pieces of tempting content materialise with a steep price tag attached. Haven’t we just paid a lot of cash for a brand new game?
“At CD Projekt Red, we strongly believe this is not the way it should work and, with The Witcher 3: Wild Hunt, we have decided to do it differently.
“Cutting to the chase, everyone who buys Wild Hunt will receive 16 specially prepared DLCs absolutely for free, regardless of platform. You don’t have to pre-order, you don’t have to buy any special edition to get them – if you own a copy of Wild Hunt, they’re yours. This is our way of saying thank you for buying our game.”
The company’s plan will be to release DLC bundles, with each containing two lots of DLC weekly, following the game’s launch on 24th February 2015. The first set arrives 25th Feb, then 4th March, etc. Contained in the first bundle, will be the Temerian Armor Set along with a Beard and Hairstyle Set for Geralt. Sounds like fun. The second bundle will include an additional quest and an alternative look for Yennefer of Vengerberg.
CD Projekt Red have really set themselves apart from the the other AAA studios, first with their no-DRM policy, and now this announcement of the free DLC. It’s a rather high standard they’ve set for themselves. What’s next I wonder? Let me know what you think in the comments below.